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Expert Warns: SARMs Flood Social Media for Looks
19 May
Summary
- Social media platforms market dangerous, unregulated drugs.
- A third of young adults bought SARMs after social media ads.
- Influencers promote substances, often with commercial links.

Social media is increasingly serving as a marketplace for dangerous performance and image-enhancing drugs (IPEDs), according to a sport integrity expert. These platforms are spreading harmful messages about substances like Selective Androgen Receptor Modulators (SARMs), which are unregulated and unsafe for human consumption. While some users aim for athletic performance, many are motivated by the desire to achieve a certain appearance for social confidence or attractiveness.
A recent survey indicated that a third of young respondents (33%) have purchased SARMs after encountering advertisements on social media. This alarming trend is compounded by the fact that many sellers market these illegal substances as safer alternatives, downplaying severe health risks such as heart attacks, liver damage, and infertility. Experts are concerned about the growing acceptance of these drugs, influenced by social media exposure and the persuasive nature of influencers.
During UK Anti-Doping's Clean Sport Week, the campaign aimed to combat dangerous misinformation online and promote the message that success is achieved through hard work, not bought substances. The expert urges individuals to critically evaluate information shared by influencers, conduct their own research into the risks associated with IPEDs and SARMs, and be aware of commercial interests behind product promotions.