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EU Vaping Alarm: Youth Addiction Soars
28 Apr
Summary
- Rising youth e-cigarette use fuels addiction, not cessation.
- Nicotine harms adolescent brain development and mental health.
- India faces promotion of new nicotine products despite bans.

Mothers Against Vaping (MAV) has welcomed the European Commission's acknowledgment of emerging nicotine devices as significant public health concerns. The organization, comprising women advocating against the promotion of vapes and e-cigarettes to Indian youth, stated that these products are increasingly used by younger individuals. Contrary to marketing claims, these devices often act as a gateway to nicotine addiction, rather than facilitating smoking cessation, and expose adolescents to serious long-term health risks.
The European Commission's evaluation of its tobacco control framework noted a decline in smoking but highlighted growing challenges from novel tobacco and nicotine products, particularly among young people. Experts indicate that nicotine exposure during critical adolescent brain development can impair attention, memory, and emotional regulation, while increasing susceptibility to anxiety and mood disorders. Respiratory irritation and cardiovascular strain are also linked to their use.