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Teeth Whitening Craze Leads to Surge in Dangerous DIY Kits
16 Nov
Summary
- 40% of under-35s in UK regularly whiten teeth, $40M industry
- Dentists warn of chemical burns from illegal online whitening kits
- Pineapple and milk can help whiten, but acidic foods erode enamel
As of November 2025, the teeth whitening industry in the UK has become a booming $40 million market, with around 40% of those under 35 regularly undergoing whitening treatments. However, the demand for affordable DIY kits has also surged, leading to a concerning rise in injuries.
Dentists report seeing patients with serious chemical burns on their gums after using illegal whitening kits purchased online. These kits often contain up to 500 times the legal amount of bleaching agents, posing significant risks. Experts caution consumers to be wary of products containing chlorine dioxide or sodium chlorite, as these can permanently damage teeth and gums.
On a more positive note, some natural remedies have shown promise in whitening teeth. Research indicates that pineapple, which contains the enzyme bromelain, can be nearly as effective as commercial whitening products. Adding milk to coffee and tea can also help dilute staining pigments. However, these acidic foods can soften tooth enamel, so it's crucial to rinse with water afterward.
Sonic toothbrushes that use vibration to remove stains are also emerging as a popular and effective option. Charcoal-infused manual toothbrushes may also help scrub away stubborn discoloration, though more research is needed on their efficacy.
