What is colostrum and why is it important for newborns?

Colostrum is the nutrient-rich early breastmilk that provides crucial immune and nutritional support for newborn babies, whose own immune systems are still developing.

How are wellness brands marketing colostrum to adults?

Brands like Kourtney Kardashian Barker's Lemme are selling colostrum in various forms, from gummies to liquid supplements, claiming it can boost immunity, improve digestion, and even enhance skin health in healthy adults.

What does the research say about the effectiveness of colostrum supplements for adults?

While some preliminary studies suggest colostrum may help reduce intestinal permeability in specific contexts, the overall scientific evidence for its general wellness benefits in healthy adult populations remains limited and inconclusive, according to experts.

Home / Health / Colostrum Craze: Wellness Brands Tout Benefits for Adults, but Science Remains Inconclusive

Colostrum Craze: Wellness Brands Tout Benefits for Adults, but Science Remains Inconclusive

11 Nov

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Summary

Colostrum, the "liquid gold" of early breastmilk, is now being marketed to adults
Wellness brands claim it offers extraordinary benefits, but research on its efficacy for adults is limited
Colostrum's unique properties make it essential for newborns, but its usefulness for healthy adults is unclear

Colostrum Craze: Wellness Brands Tout Benefits for Adults, but Science Remains Inconclusive

As of November 11th, 2025, a growing number of wellness brands are marketing colostrum, the nutrient-dense early breastmilk, as a supplement for adults. Colostrum is often referred to as "liquid gold" by lactation specialists and infant-health researchers due to its high concentration of antibodies, proteins, and other beneficial compounds.

While colostrum is undoubtedly essential for newborns, whose immune systems are still developing, the evidence for its effectiveness in healthy adult populations is limited. Brands like Kourtney Kardashian Barker's Lemme range are selling colostrum in various forms, from gummies to liquid supplements, touting its potential to support immunity, digestion, and even skin health.