Ciara's
18 Mar
Summary
- Ciara's hit song
- 1,2 Step
- is reimagined for a public health campaign.
- The campaign promotes Yeztugo, a long-lasting, bi-annual HIV prevention medication.
- Data shows disparities in PrEP usage among Black and Latino communities.
Ciara's 2000s hit song "1,2 Step" has been reimagined as "One2Prep" for a new campaign promoting Gilead Sciences' Yeztugo. This medication offers a long-lasting, bi-annual HIV prevention solution. Ciara discussed the campaign at SXSW, emphasizing how music and media can drive positive change.
The singer stated her commitment to raising awareness about HIV prevention, noting the powerful connection music creates across diverse audiences. She chose to participate because Yeztugo provides an option for individuals actively dating and seeking protection.
Ciara also addressed disparities in HIV prevention, pointing out that in 2024, only 14% of PrEP users were Black and 18% were Latino, despite these communities accounting for over 60% of new HIV cases the previous year. She stressed the importance of prioritizing one's health and engaging in open conversations about medical needs.
Further research for the campaign revealed Ciara was surprised by the disproportionate impact of HIV on women, with only 9% of PrEP users being women despite making up 19% of new diagnoses. The initiative unites music, medicine, and media to combat the virus and save lives.
