Dermatologists Warn Against 'Sephora Kids' Trend

A growing number of companies are launching beauty products aimed at children, some as young as three years old. Brands like Rini and Evereden are capitalizing on the trend of "Sephora Kids," a term for young members of Gen Alpha influenced by TikTok and YouTube skincare routines. These products, including hydrating masks and facial mists, are becoming increasingly popular.

Dermatologists and researchers are raising alarms about the potential health risks associated with this trend. Early exposure to adult cosmetics can lead to skin allergies and may involve endocrine disruptors. Studies have observed children using numerous products, including anti-aging creams, in elaborate daily routines that experts deem unnecessary and potentially harmful.

While some companies market their products as gentle alternatives, experts argue that these routines can instill unhealthy beauty standards and divert children's focus from other activities. The concern is that exposing children to beauty routines at such a young age may foster a false self-image and an overemphasis on appearance.