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Breast Cancer Survivor Stars in National Charity Campaign
2 Apr
Summary
- Mother of three featured in a national campaign for breast cancer survivors.
- Nearly one million people in the UK live with or beyond breast cancer.
- Charity aims for all breast cancer patients to live well by 2050.
A mother of three, Paula Van Santen, 51, from Banbury, is participating in a national charity advertising campaign. She aims to support the nearly one million individuals in the UK currently living with or beyond a breast cancer diagnosis.
Van Santen was diagnosed in April 2022 and underwent surgery. Her cancer later spread to her lungs, classifying it as incurable but treatable. She describes her diagnosis as devastating but remains optimistic due to advancements in research.
The campaign by Breast Cancer Now, a leading UK charity, is driven by a survey of over 3,000 people affected by the disease. The charity has a bold ambition: by 2050, everyone diagnosed with breast cancer will live and live well.
New data indicates 920,000 people are living with or beyond breast cancer in the UK, a figure projected to increase to over 1.4 million by 2050. This underscores the charity's commitment to eradicating breast cancer.
Van Santen, alongside actress Victoria Ekanoye, will appear on TV, radio, and online platforms. She emphasizes the importance of speaking up and seeking support through charities like Breast Cancer Now. The charity is doubling its research funding, particularly for incurable secondary breast cancer, and exploring personalized medicine.
Charity chief executive Claire Rowney expressed gratitude for the participants' powerful stories, stressing the urgent need for their work. The campaign reinforces the determination to reach a point where breast cancer is no longer a threat.
