Bollywood Star Boman Irani Fronts Tulips' Adult Diaper Pants Launch

In September 2025, Tulips, India's leading personal hygiene brand, announced its entry into the adult hygiene category with the launch of TULIPS Adult Diaper Pants. The brand has onboarded Bollywood veteran actor Boman Irani as the face of its 'Life par full control' campaign, to build awareness and help break the stigma around the adoption of adult diapers in India.

The newly launched TULIPS Adult Diaper Pants come with advanced features, including an aloe vera-coated inner sheet for maximum comfort, leak protection for up to 10 hours, odor lock technology, and tear-away side panels for easy removal. Available in a unisex pull-up style, the diapers are designed to look and feel like regular underwear, offering dignity and confidence to users.

Tulips' Director, Rahul Jain, emphasized the need to start a national conversation around adult incontinence, which affects many seniors due to lifestyle-related issues and health conditions. He noted that the mere 2% market penetration in India is partly due to the perception of adult diapers as a 'symbolic dependence'. By partnering with Boman Irani, a respected and influential voice, Tulips aims to encourage seniors to view adult diapers as a solution to regain their independence and continue living their lives to the fullest.