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Bodybuilder's Photos Used By Health Clinic
11 Apr
Summary
- Sion Monty's photos were used by a health company without consent.
- The company falsely claimed a trainer worked with Monty.
- The clinic removed images and apologized after BBC contact.
Bodybuilder Sion Monty expressed shock after his images were utilized by a health company to advertise its wellbeing programme. Monty, who amassed 240,000 Instagram followers for sharing his fitness transformation, had shed a significant amount of weight after becoming a father. He challenged the Longevity Wellness Clinic for using his photographs, becoming further incensed when the company falsely asserted that one of its trainers had collaborated with him.
Upon being approached by the BBC, the Longevity Wellness Clinic promptly removed the unauthorized images. The company issued an apology to Sion Monty for the misuse of his likeness. Additionally, the clinic confirmed that the trainer who provided the photos had lost their position as a consequence of the incident.
