What is the danger of AI deepfakes of doctors like Professor David Taylor-Robinson?

Deepfakes of doctors can spread false health information and promote ineffective or harmful products, misleading the public.

How are companies like Wellness Nest involved in deepfake scams?

Companies are sometimes linked to deepfake videos that falsely endorse their health supplement products to unsuspecting consumers.

Why did TikTok struggle to remove fake videos of Dr. Aseem Malhotra?

TikTok faced criticism for initial moderation errors, failing to promptly remove deepfake videos despite community guideline violations.

Home / Health / AI Impersonates Experts to Sell Dubious Supplements

AI Impersonates Experts to Sell Dubious Supplements

6 Dec

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Summary

AI-generated videos impersonate health experts on social media.
Videos falsely promote supplement products from Wellness Nest.
TikTok initially failed to remove deepfake videos of doctors.

AI Impersonates Experts to Sell Dubious Supplements

AI-generated deepfake videos are now being weaponized to spread health misinformation and promote dubious supplement products. Investigations have uncovered social media accounts utilizing AI to create realistic videos of respected doctors and academics, falsely endorsing items from companies like Wellness Nest. These fabricated clips exploit the trust placed in health professionals to mislead the public.

One prominent example involved Professor David Taylor-Robinson, whose appearance at a conference was altered to promote a probiotic for menopausal symptoms. Similar deepfakes featured other notable figures, including Dr. Aseem Malhotra and Duncan Selbie. While platforms like TikTok initially failed to adequately address the issue, eventually removing the content after significant public and personal reporting, the vast reach these videos achieved—with one gaining over 365,000 views—underscores the urgency of combating AI-driven health scams.