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Supermarkets Pressed to Purge Deforestation-Linked Animal Feed
15 Oct
Summary
- UK supermarkets urged to remove soy from deforested land in supply chains
- Amazon rainforest nearing critical climate tipping point
- Sainsbury's and Waitrose lead in efforts, Asda and Iceland lag behind

As of October 16th, 2025, UK supermarkets are under increasing scrutiny to address the issue of deforestation-linked animal feed in their supply chains. The article highlights that much of the pork, chicken, and salmon sold in British stores often comes from animals fed with soy products imported from countries like Brazil and Argentina, where soy production remains a major driver of habitat loss.
Concerningly, scientists have recently warned that the Amazon rainforest is nearing a critical climate tipping point. In response, some UK supermarkets have been recognized for their work to remove deforestation and land conversion from their soy supply chains, with Sainsbury's and Waitrose scoring the highest marks. However, others like Asda and Iceland have been criticized for lacking transparency and full engagement in industry-wide initiatives to address this problem.
The UK government had pledged to introduce rules that would ban businesses from using or selling goods containing soy linked to illegal deforestation, but the legislation is yet to be published or implemented. In the meantime, the wildlife charity WWF is urging supermarkets to voluntarily ensure they are carrying out due diligence to remove soy sourced from deforested land from their supply chain.