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Wildfire Haze Chokes Thailand Tourism
15 Apr
Summary
- Wildfire smoke causes severe air pollution in northern Thailand.
- Tourism businesses are suffering due to the haze and other global events.
- Authorities are attempting to mitigate the pollution, but it persists.

Northern Thailand is currently experiencing intense air pollution due to persistent wildfires, significantly impacting its tourism sector. The thick haze obscures scenic views in areas like Doi Suthep temple, affecting visitor experiences in Chiang Mai.
This environmental crisis compounds challenges for tourism businesses already dealing with disruptions from global conflicts, which have affected flight availability and increased operational expenses. Consequently, Thailand's tourism authority has revised its international arrival targets downward by up to 18%.