How many sports teams use animal mascots?

Approximately 25% of professional sports organizations worldwide, over 700 teams, use a wild animal in their name, logo, or nickname.

Are the animals used as mascots endangered?

Yes, many animal mascots, including lions and tigers, are classified as vulnerable or endangered, facing significant population declines.

Can sports clubs help save biodiversity?

Yes, sports clubs can leverage their global influence and fan bases to raise awareness and support biodiversity conservation efforts.

Home / Environment / Sports Teams' Animal Mascots: Facing Extinction?

Sports Teams' Animal Mascots: Facing Extinction?

18 Jan

•

Summary

25% of pro sports teams use wild animals in branding.
Many endangered species are sports mascots.
Sport can champion biodiversity conservation efforts.

Sports Teams' Animal Mascots: Facing Extinction?

A recent study reveals a striking paradox: while 25% of professional sports organizations globally feature wild animals in their logos and branding, many of these species are endangered. Iconic animals like lions and tigers, prominently used by teams such as Olympique Lyonnais and various cricket leagues, are facing critical population declines in the wild, mirroring a broader biodiversity crisis.

The research, analyzing over 700 teams across 10 major sports, identified lions, tigers, and wolves as the most represented species. Alarmingly, 27% of these animal emblems belong to species at risk of extinction, with six critically endangered, including the black rhinoceros and blue whale.

This widespread connection between sport and endangered wildlife offers a unique platform. By leveraging their immense reach and fan engagement, sports clubs can serve as powerful advocates for biodiversity conservation, transforming their charismatic mascots into symbols of hope for species protection.