Japan's Pandas Gone: Shirahama Seeks New Tourist Draw

The western Japanese town of Shirahama is actively seeking new attractions following the departure of its four beloved giant pandas to China on June 28, 2025. These pandas, part of a joint breeding research program since 1994, had been a significant draw for the Adventure World theme park. The facility, which successfully raised 17 panda cubs, now faces the challenge of re-engaging visitors.

Adventure World is introducing unique experiences, such as offering a 'penguin-eye view' and creating themed cafes. They are also collaborating with local restaurants through coupon initiatives. The town is promoting its other natural assets, including hot springs and beaches, as primary tourist draws.

Despite an initial dip in tourism after the pandas left, numbers rebounded, with a 2.8 percent increase in total tourists in 2025 compared to the previous year. Experts emphasize Shirahama's need to build on its inherent strengths, rather than relying solely on temporary, high-impact attractions like the pandas, to ensure sustained visitor interest.