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Richa Chadha Champions Environmental Films
2 Dec
Summary
- Richa Chadha named Goodwill Champion for ALT EFF.
- She advocates for cinema promoting ecological awareness.
- Chadha stresses climate emergency's impact on daily life.
Actress and environmental advocate Richa Chadha has been named the Goodwill Champion for the All Living Things Environmental Film Festival (ALT EFF). This prominent Indian festival champions cinema dedicated to ecological awareness and sustainable practices, reflecting Chadha's own passionate commitment to nature conservation.
Chadha underscored the immediacy of the climate emergency, stating its tangible effects on daily life through events like extreme weather and air quality issues. She emphasized the interconnectedness of ecology and economy, noting that a healthy planet is fundamental for societal well-being.
Her role with ALT EFF signifies a natural extension of her values, leveraging the power of storytelling through film to catalyze significant change and foster greater ecological consciousness. Chadha views cinema as a crucial tool for societal transformation.
