Nestlé Slashes KitKat Plastic Waste by 24 Tons Annually

As of November 15th, 2025, confectionery giant Nestlé has made a major update to the packaging of its KitKat brand in an effort to reduce plastic waste. The company has introduced a new design for KitKat multipacks of three, six, and 10 bars sold in France, which now feature a paper outer layer instead of the previous plastic packaging.

While the individual KitKat bars inside the multipacks will still be wrapped in plastic, Nestlé estimates that this packaging change will result in a reduction of 24 tons of plastic waste annually. The company plans to gradually roll out the new, more sustainable packaging across Europe in the coming months.

This move by Nestlé is part of a broader industry trend of major brands ditching plastic in favor of more environmentally-friendly alternatives. Plastic waste has become a significant threat to wildlife and the environment, with microplastics finding their way into the human food chain and posing various health risks.

Nestlé's decision to switch to paper packaging for its KitKat multipacks is a positive step, but the company acknowledges that paper production also has its own environmental impact, as it relies on wood and can contribute to deforestation. However, Nestlé claims that 93.5% of its paper sourcing is free from deforestation, and the company is exploring ways to further improve the sustainability of its packaging solutions.