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Festivals Go Green: Waste Collection Initiative Launched
29 Oct
Summary
- Maidaan Saaf campaign supported waste collection during major Indian festivals.
- Reusable alternatives like tote bags were promoted to reduce single-use items.
- Collected PET bottles were sent for recycling through authorized channels.
As India's vibrant festivals attract large crowds, the Maidaan Saaf campaign, by Anandana- The Coca-Cola India Foundation, has been actively addressing post-consumer waste. This festive season, the initiative expanded its efforts to Navratri in Vadodara, Durga Puja in Kolkata, and Mysuru Dasara.
In Vadodara, a partnership facilitated PET bottle collection at the Lukshmi Vilas Palace Heritage pandal, engaging an estimated 35,000 daily visitors. Mysuru saw collaboration with local authorities and Sangam Pratishthan for collection points at Chamundi Hills and the Food Mela grounds, supported by volunteers and street plays promoting awareness.
Kolkata's initiative included distributing reusable tote bags in market areas to encourage alternatives to single-use bags. Simultaneously, a PET bottle collection drive was organized at the Ahiritola Sarbojanin Durgotsav pandal. All collected PET bottles were directed to authorized recycling channels.
Devyani R L Rana highlighted the need for a coordinated approach involving industry, institutions, and communities. The Maidaan Saaf campaign has previously supported events like the ICC Men's Cricket World Cup, T20 World Cup, Ganesh Chaturthi, Rath Yatra, and Maha Kumbh, demonstrating a commitment to sustainable waste management at large public gatherings.
