What is the Re-VERSE campaign at the Kerala Literature Festival?

The Re-VERSE campaign is an initiative by Kozhikode Corporation to promote plastic-free practices and sustainability during the Kerala Literature Festival.

Why is the Mayor asking visitors to avoid plastic bottles at KLF?

The Mayor is promoting reusable alternatives to combat the widespread issue of plastic pollution and its impact on human health and the environment.

How can writers support the Re-VERSE campaign during KLF?

Writers are encouraged to use their platforms to raise environmental awareness and donate signed books to the Sahitya Nagari library.

Home / Environment / KLF Goes Green: Re-VERSE Campaign Fights Plastic

KLF Goes Green: Re-VERSE Campaign Fights Plastic

22 Jan

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Summary

Kozhikode Corporation launched Re-VERSE campaign for plastic-free Kerala Literature Festival.
Mayor urges visitors to use reusable bottles, cups, and towels instead of single-use plastics.
Campaign aims to link literary identity with environmental responsibility.

KLF Goes Green: Re-VERSE Campaign Fights Plastic

The Kozhikode Corporation has launched the Re-VERSE campaign, encouraging attendees of the ongoing Kerala Literature Festival (KLF) to adopt plastic-free habits. The initiative, supported by the District Cleanliness Mission, aligns with the UN's #SolveDifferent call and operates under the motto 'Read for the mind, reuse for the Earth, and repeat for the future.'

Mayor O. Sadasivan emphasized that Kozhikode's UNESCO City of Literature designation should extend beyond discussions to personal actions. He urged visitors to forgo single-use plastic bottles and opt for reusable alternatives like steel bottles, cups, and towels. Writers and speakers are also encouraged to raise environmental awareness during their sessions.