Clean Water: India Values It More Than Cash

Research conducted in rural India, specifically in Odisha, has uncovered a profound valuation of clean, accessible water among households. The study, which delivered clean water directly to homes, found that people were willing to pay more for it than previously estimated through indirect methods.

Results indicate a strong preference for clean water over cash, with Willingness to Accept (WTA) values being notably high. This suggests that the inconveniences associated with traditional water collection and treatment have historically masked the true perceived value of potable water in low-income settings.

The findings advocate for policy shifts, emphasizing the importance of accessible, reliable, and dignified water delivery services. Such approaches are crucial for improving household well-being and ensuring equitable access to safe drinking water, particularly where infrastructure is underdeveloped.