Home / Environment / New Global Symbol for Reusable Packaging Launched
New Global Symbol for Reusable Packaging Launched
9 Jun
Summary
- A new global symbol identifies reusable packaging and reuse systems.
- The symbol aims to distinguish reuse from single-use and recycling labels.
- It was created by Colombian designers for the PR3 alliance.
A new international symbol has been introduced to identify reusable packaging and the systems that support it, marking a significant development for the circular economy. Launched by PR3: The Global Alliance to Advance Reuse, this symbol provides a consistent visual identifier across global markets.
The initiative aims to clearly distinguish authentic reusable packaging from single-use products and traditional recycling labels. Developed through a competition and rigorous testing, the winning design was created by Colombian designers Nicole Ascanio Rodriguez and Juan Navarrete. The symbol's use is governed by strict criteria to prevent greenwashing, ensuring eligible systems manage collection, washing, and redistribution.
PR3 emphasizes that recycling alone cannot solve waste crises, and reuse systems keep packages in circulation longer. This new symbol offers consumers a reliable way to recognize and trust these reuse systems. The launch aligns with growing global efforts to expand reusable packaging as part of the transition to a circular economy.
