Heatwaves Reshape Global Travel: Coolcations Rise

Extreme heatwaves are fundamentally reshaping global tourism, with travellers increasingly opting for 'coolcations' in less affected regions. Europe, experiencing the continent's fastest warming, faces significant challenges as popular destinations like Italy, Spain, and Greece grapple with unprecedented temperatures.

Cities such as Seville are implementing advanced heat mitigation strategies, including misting systems, underground cooling chambers, and 'urban cool islands.' This adaptation extends to 'noctourism,' with attractions like Rome's Colosseum and Athens' Acropolis shifting to evening hours to avoid peak daytime heat.