Olympics Spotlight Sparks Dolomites Overtourism Crisis

Italy's upcoming Winter Olympics in Milan and Cortina d'Ampezzo cast a spotlight on the growing issue of social media-fueled overtourism in the Dolomites. While organizers emphasize the use of existing venues, environmentalists and local officials warn of accelerated damage. Destinations like the Seceda summit and Lake Sorapis, once tranquil, are now overwhelmed by visitors seeking the perfect selfie, transforming sacred landscapes into mere backdrops.

The phenomenon is exacerbated by viral social media trends, including a notable Apple advert featuring the Seceda ridgeline, and geotagging that has made Lake Sorapis a hotspot. This influx strains natural resources, with water usage for artificial snowmaking and hotels competing with local needs. Critics argue that the true capital of tourism—the landscape itself—is being scarred by infrastructure development and unchecked visitor numbers, leading to erosion and increased littering.

In response, local communities are pushing back. Some residents are protesting overcrowding, while influencers and guides are beginning to change their practices, withholding exact locations to protect fragile areas. Proposals for managing the influx include restricted traffic zones and fixed parking limits at popular sites, aiming to balance tourism with environmental preservation and ensure the long-term health of these unique mountain ecosystems.