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Delhi Balloon Rides: High Hopes, Low Turnout Amidst Smog
28 Dec
Summary
- Tethered hot air balloon rides launched in November have seen low attendance.
- Ticket prices were reduced from Rs 3,000 to Rs 2,300 to attract visitors.
- Environmentalists criticize the initiative as 'greenwashing' due to pollution.
Tethered hot air balloon rides, introduced by the Delhi Development Authority (DDA) at Baansera Park on November 29, are experiencing a subdued public reception. These "eco-adventure" attractions, designed to provide aerial views of the capital, have seen limited crowds, primarily consisting of existing park visitors rather than dedicated bookings. Organizers report an average of only about 20 tickets sold per operational weekend.
Efforts to boost attendance include a significant price reduction, from the initial Rs 3,000 to Rs 2,300 per person, and plans for an online booking system. However, the rides operate against the backdrop of Delhi's severe winter smog, which has consistently resulted in a "very poor" air quality index. This timing has drawn criticism, with environmentalists questioning the appeal of ascending into hazy skies and labeling the project "greenwashing."
