Climate Film's Free Stream: Funding Fueled by Reach, Not Paywalls

Broadcaster and conservationist Chris Packham presented his film 'Greenwashed' at MIP London, urging the media industry to improve its communication on climate change. Packham highlighted that funding for his upcoming climate-focused projects is specifically tied to ensuring content is accessible on YouTube and not locked behind paywalls.

'Greenwashed,' co-created with Dr. Sofia Pineda Ochoa, is described as a direct and 'spiky' call to action regarding the planet's environmental challenges. Packham believes that such directness is crucial when mainstream media often remains silent or misrepresents the truth, a dereliction of public service duty.

Packham, also known for his work on BBC's nature programs, explained that philanthropic funders are increasingly prioritizing broad audience reach for climate initiatives. This means projects must be available freely, like on YouTube, rather than generating revenue through subscriptions or licensing fees, which he views as essential for genuine progress and widespread understanding.