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Farmers Embrace Sustainable Practices, Await Clarity on Government Incentives
10 Nov
Summary
- Farmers adopt eco-friendly methods like strip tillage and reduced nitrogen use
- Wildlife habitats enhanced through wildflower corners and pollinator zones
- Uncertainty over future of government's Sustainable Farming Incentive scheme

As of November 10th, 2025, Cambridgeshire farmers Mat and Lloyd have been leading the charge in sustainable agriculture, transforming their 198-hectare arable farm into a thriving ecosystem for various species of birds, bees, butterflies, and insects.
The brothers credit much of their success to the government-funded Sustainable Farming Incentive (SFI) scheme, which has provided crucial support since its launch in 2022. Their farming methods have included adopting strip tillage, inter-row hoeing, and cutting nitrogen use by a third, while also enhancing wildlife habitats through wildflower corners and pollinator zones.




