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Student Duo Builds Digital Empires While Studying
23 Nov, 2025
Summary
- Two journalism students built successful digital brands alongside their studies.
- 'Lucknow Wale' platform gained over 115 million impressions in one month.
- 'Legend Photographers' inspires budding photographers with curated work.
Vikas Kumar Singh and Vinay Pratap Singh, students of journalism and mass communication at Lucknow University, are successfully building substantial digital brands alongside their academic pursuits. Singh's 'Lucknow Wale' platform, launched in December 2021, focuses on local Lucknow stories and culture, recently achieving 115.1 million impressions and significant followings across Instagram, YouTube, and Facebook.
Singh initiated 'Lucknow Wale' to give a voice to smaller cities and their often-unnoticed narratives. "Social media gave me a space to amplify those unheard voices," he stated. The platform's rapid growth, particularly on Instagram and YouTube, has been a rewarding experience, encouraging a new perspective on urban life for its audience.
