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Punjabi Reading Culture Evolves in Digital Age

Summary

  • Event discussed changing reading habits and literature's digital role.
  • Punjabi writer highlighted the enduring importance of books.
  • Sessions covered publishing, translation, and digital media's impact.

The School of Punjabi Studies at Panjab University recently hosted an outreach event discussing the changing landscape of Punjabi reading culture. The program, held on Friday, brought together educators and scholars to examine how digital media is transforming reading habits and literary possibilities. Punjabi writer Dr. Manmohan Singh delivered a keynote address emphasizing the lasting relevance of books and literature.

Discussions also addressed the dynamic nature of contemporary readership, with speakers highlighting the interplay between book culture, media, and artificial intelligence. Academic sessions critically examined Punjabi publishing, translation efforts, and the unique challenges faced by writers and new readers in the digital era. Efforts to engage younger generations with Punjabi literature through new media were also a key focus.

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