IMG Academy Goes Digital: Global Coaching Access

IMG Academy has launched IMG Academy+ worldwide, a new digital platform designed to offer virtual coaching and development resources to athletes globally. The service provides tiered access, with a monthly subscription for a library of over 1,000 resources focusing on leadership, habits, and personal development. Families can also opt for one-on-one coaching packages in nutrition and mental performance, ranging from $799 to $2,799.

The company aims to bring its renowned expertise to families who cannot attend its physical campus or camps. IMG Academy CEO Brent Richard emphasized that sports teach valuable life skills, and the digital platform democratizes access to this development. The integration of college-recruiting services, a process strengthened by the acquisition of NCSA, is planned for the first quarter of 2027. This move allows IMG Academy to build relationships with athletes earlier in their development journey.

Officials highlighted the increasing value families place on sports for personal growth and connection in today's technology-driven world. The platform's development, which involved a dedicated team over two years, is seen as a natural evolution to meet market needs. Future updates are planned, with additional coaching disciplines under consideration, reflecting a long-term commitment to athlete development.