Dance Star Launches Free Music School for Disadvantaged Youth

Will Kennard, a prominent figure in the band Chase and Status, has established the East London Arts and Music (ELAM) free school. This new initiative, set to launch in September 2014, aims to provide crucial access to the music industry for disadvantaged young people aged 16 to 19. Kennard, who has prior teaching experience, has dedicated two years to the school's application process and will serve on its governing body.

The school, located in Tower Hamlets, is designed to offer opportunities previously available only to the privileged. Major music labels including Universal, Sony, and Warner are supporting ELAM. Kennard is confident that the school will serve vulnerable youth positively, despite potential public skepticism from other free school controversies. The school's administrator reported high demand for taster sessions, with over 200 prospective students registered.

ELAM's educational focus is on broadening students' horizons and building confidence, with success measured by measurable outcomes. The target is for 60% of graduates to pursue higher education and 40% to enter employment or paid vocational work. This approach differentiates it from a 'fame academy,' prioritizing long-term career development and access within the music sector.