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Emerson College Launches Creator Economy Major

2 Nov

Summary

New B.A. in content creation launches Fall 2027.
Major covers storytelling, marketing, and business strategy.
Program prepares students for entrepreneurial careers.

Emerson College is set to launch a new Bachelor of Arts degree in content creation in Fall 2027. This program aims to prepare students for the dynamic creator economy by focusing on storytelling, production, marketing, and business strategy.

The curriculum will blend traditional communication skills with an entrepreneurial approach, teaching students to develop original content while understanding the ethics and business models of digital platforms. This initiative reflects the growing influence of creator-led platforms like YouTube and TikTok.

President Jay Bernhardt stated the major builds on Emerson's tradition of hands-on learning, combining creativity, technology, and entrepreneurial skills. Brenna McCormick, department chair, emphasized its role in helping students build successful careers by covering digital literacy, business, and marketing.

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