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Savannah Guthrie's Mother Missing: FBI Investigates Abduction
12 Feb
Summary
- Savannah Guthrie's mother has been missing since January 31, believed abducted.
- Viewership for TODAY Show surged 23% in the week leading up to February 6.
- Winter Olympics broadcast may also have contributed to the TODAY Show's rating increase.
Savannah Guthrie's mother has been missing since January 31, with the FBI investigating her suspected abduction. The unfolding family crisis has seen a significant rise in viewership for the TODAY Show. In the five days leading up to February 6, the program experienced a 23% surge in viewership, attracting an average of 3.32 million viewers.
This increase places the TODAY Show ahead of its morning television competitors, with ABC's Good Morning America and CBS Mornings following in viewership. While public concern for Savannah Guthrie and her family is a driving factor, the ongoing broadcast of the 2026 Winter Olympics by NBC and Peacock likely also contributed to the elevated ratings during February.
Hoda Kotb has returned to the show with messages of support for her co-anchor. New episodes of TODAY have been opening daily with the latest updates on the search for Nancy Guthrie, featuring reports from correspondents and commentary from co-anchors. Guthrie herself has shared updates on Instagram, expressing gratitude for prayers and confirming that law enforcement is working diligently to find her mother.
