Home / Crime and Justice / Mardaani 3 Sparks Missing Persons Panic: PR Stunt Uncovered
Mardaani 3 Sparks Missing Persons Panic: PR Stunt Uncovered
6 Feb
Summary
- Film promotion wrongly fueled panic about missing persons in Delhi.
- Delhi Police confirmed no surge in missing persons cases.
- A paid campaign allegedly created fear for monetary gains.
A recent surge in missing persons reports in Delhi has been identified as a paid promotional campaign, authorities confirmed on Friday. Delhi Police stated that the panic, particularly concerning missing children, was being peddled through "paid promotion" linked to a film. While official data showed 807 people missing between January 1 and 15, police stressed there was no unusual increase compared to previous years.
The genesis of the misinformation was traced to online discussions, with one Reddit post alleging that unverified WhatsApp forwards and paid influencer promotions created the false alarm. Mumbai Police had also previously issued statements denying similar claims circulating there. Makers of the Rani Mukerji-starrer Mardaani 3, which focuses on the issue of young girls being kidnapped, have been implicated. The film's trailer highlights concerns about missing daughters. Rani Mukerji has actively supported women's safety initiatives, partnering with Delhi Police to protect girls and women in the capital.
