Why was Bella Messina criticized for her Bondi Beach response?

Bella Messina was criticized for posting about donating blood after the Bondi attack, with some deeming it 'out of touch' and performative.

What was Bella Messina's intention behind her blood donation post?

Bella Messina aimed to encourage her followers to donate blood as a way to help victims and others in need, especially during the festive season.

Was Bella Messina's blood donation post controversial?

Yes, her post sparked controversy, with many accusing her of seeking validation and clout, while others supported her efforts to promote blood donation.

Home / Crime and Justice / Influencer's Blood Donation Post Sparks Outrage

Influencer's Blood Donation Post Sparks Outrage

16 Dec, 2025

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Summary

Influencer urged followers to donate blood after Bondi attack.
Critics branded her post 'out of touch' and for clout.
She defended her actions, highlighting the need for donations.

Influencer's Blood Donation Post Sparks Outrage

An Australian influencer has been criticized for her response to the recent terror attack on Bondi Beach. Following the incident, she shared a video encouraging her followers to donate blood, framing it as a free and impactful way to help.

Her posts, which documented her first time donating blood, were met with accusations of being 'out of touch' and seeking attention. A heated exchange on social media saw the influencer and a commenter exchange sharp remarks, with the influencer defending her use of her platform to promote donation.

While some criticized her for perceived virtue signaling, others praised her for raising awareness and motivating them to donate. The incident has sparked debate about the appropriateness of influencers engaging with tragic events online, with differing views on genuine support versus self-promotion.