How did fake Boots TikTok ads scam shoppers?

Fake Boots TikTok ads used AI-generated videos of health professionals to promote fake weight loss drugs and transformations.

What action did Boots take against the fake ads?

Boots reported the misleading videos, which contributed to the eventual removal of the fraudulent account and its content.

Are AI-generated ads a growing problem on platforms like TikTok?

Yes, AI makes it easier for scammers to create convincing fake advertisements and endorsements, posing a growing challenge for platforms.

Home / Crime and Justice / AI Scams: Fake Boots Ads Promote Fake Weight Loss Drugs

AI Scams: Fake Boots Ads Promote Fake Weight Loss Drugs

26 Dec

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Summary

Fake Boots TikTok page used AI for weight loss ads.
Scammers sold prescription drugs via fake health testimonials.
Boots reported ads, leading to their eventual removal.

AI Scams: Fake Boots Ads Promote Fake Weight Loss Drugs

A deceptive social media operation on TikTok, which posed as the pharmacy chain Boots, has been dismantled following its promotion of fake, AI-generated weight-loss advertisements. The account utilized fabricated videos depicting health professionals endorsing prescription-only slimming drugs, often showing dramatic, AI-enhanced weight-loss transformations. These clips directed users to a website selling the medications, featuring testimonials that appeared to be artificially created or stolen from elsewhere.

Boots confirmed awareness of the videos and its reporting actions led to the account's eventual removal. Initially, the platform stated it prohibits misleading AI-generated ads and the promotion of controlled substances. However, the account, reportedly based in Hong Kong, remained active for a period, allowing the re-upload of deceptive content. Following further alerts, the fake account was permanently taken down.