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Celeb-Backed Charity Unravels Amidst Shocking Deception
7 Jun
Summary
- Charity aimed to help sick children, backed by celebrities like One Direction.
- Founder's family claimed she had a brain tumor, which was later revealed as false.
- Allegations of Munchausen syndrome by proxy against the founder's mother surfaced.

The BBC docuseries, "Mother of All Cons," exposes the deceptive practices behind the charity Believe in Magic. Founded by Megan Bhari and her mother, Jean O'Brien, the organization aimed to grant wishes for sick children. Believe in Magic garnered significant celebrity support, including from One Direction, Little Mix, and Olly Murs, who participated in fundraising events and wore charity wristbands.
However, the charity's operations were built on a foundation of deceit. Megan Bhari falsely claimed to be suffering from a brain tumor, a narrative that eventually unraveled. Suspicious parents, whose children received support, noted a lack of medical details. Further red flags emerged when Jean O'Brien appealed for urgent treatment in the US, only for the pair to be seen at a Disney resort.
Following Megan's death in 2018 from cardiac arrhythmia, a report suggested she may have been a victim of Munchausen syndrome by proxy. This condition implies her mother may have coerced her into taking unnecessary medication. The Charity Commission for England and Wales investigated the organization, revealing the widespread deception behind its charitable facade.