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Wellbeing Nutrition Seeks Strategic Acquisition, Valued at ₹1,500-1,600 Crore
29 Aug
Summary
- Wellbeing Nutrition, backed by HUL and Fireside Ventures, is on the market for a strategic acquisition
- The deal could value the company at around ₹1,500-1,600 crore
- Top pharma and FMCG players have been approached as potential buyers
As of August 29th, 2025, Wellbeing Nutrition, a health and wellness startup backed by Hindustan Unilever (HUL) and Fireside Ventures, has been put on the market for a strategic acquisition. The deal is expected to value the company at around ₹1,500-1,600 crore, and top pharma and FMCG players have been approached as potential buyers.
According to sources, the transaction is currently undergoing due diligence, and the founders may sell their stake over the next two to three years. HUL, which holds a minority stake in Wellbeing Nutrition, has the right of first refusal and will decide on its involvement based on the demand from other suitors.
Wellbeing Nutrition, founded in 2019 by Avnish Chhabria, sells products such as oral thin strips, slow-release capsules, collagen peptides, and other health supplements. The company has been growing rapidly and aims to achieve ₹350 crore in revenue by the fiscal year 2026, up from an expected ₹170 crore in the current fiscal year.
The development comes as several FMCG giants, such as Marico, ITC, and Dabur, have been acquiring young brands to tap into the growing demand for health and wellness products among younger consumers. Earlier this year, HUL acquired a majority stake in the direct-to-consumer skincare brand Minimalist for ₹2,706.44 crore.
