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Tycoon Ditches Foreign Luxuries for Indian-Made SUVs
3 Aug
Summary
- Motilal Oswal, CEO, buys Mahindra SUV to support local manufacturing
- Previously purchased Tata Safari, aligning with 'Vocal for Local' campaign
- Promotes minimalist lifestyle, influencing public perception of Indian brands
In a move that has garnered significant attention, Motilal Oswal, the co-founder and CEO of Motilal Oswal Financial Services, has revealed his latest car purchase - a Mahindra SUV. This announcement, made on X (formerly Twitter) just last month, comes as a continuation of Oswal's commitment to supporting Indian-made products and moving away from foreign luxury items.
Oswal's decision to switch to Indian-made vehicles like Tata and Mahindra is part of a broader shift in his lifestyle choices. Last year, he had purchased a Tata Safari Dark Edition, which he described as a "philosophical shift" in his approach. At the time, Oswal had declared that he would no longer spend on foreign-branded cars, watches, or other luxury goods, opting instead for local brands that align with the government's "Vocal for Local" campaign.
Oswal's endorsement of Indian automakers carries significant weight, as he is a prominent figure in the financial world with a sizable public following. His preference for Indian-made products, coupled with his promotion of a minimalist lifestyle, has influenced public perception of domestic brands and their ability to deliver both quality and status.
