What is Noice, Swiggy's new brand?

Noice is a new private-label packaged food brand launched by Swiggy on its quick commerce platform Instamart, offering a range of over 200 small-batch snacks and beverages across 13 categories.

What is Swiggy's goal with the Noice brand?

Swiggy aims to revive authentic homestyle recipes with Noice while catering to the growing demand for fresher, healthier packaged food options in the Indian market.

Home / Business and Economy / Swiggy's Noice Brings Authentic Indian Flavors to Quick Commerce

Swiggy's Noice Brings Authentic Indian Flavors to Quick Commerce

Q: How is Noice different from Swiggy's previous private-label food business?

Noice marks a strategic shift for Swiggy, as the company has exited its previous private-label food business to focus on its core food delivery and Instamart quick-commerce verticals, while building new in-house consumer brands like Noice to differentiate on quality and freshness.

26 Aug

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Summary

Noice, Swiggy's new private label brand, debuts on Instamart
Offers over 200 small-batch snacks and beverages across 13 categories
Partners with 40+ local kitchens to revive homestyle recipes

Swiggy's Noice Brings Authentic Indian Flavors to Quick Commerce

In a strategic move, Swiggy has introduced its new private label brand, Noice, on its quick commerce platform Instamart. As of 2025-08-26T10:51:55+00:00, Noice has officially launched across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, and Chennai, offering a range of over 200 small-batch snacks and beverages spanning 13 categories.

The brand aims to revive authentic homestyle recipes while catering to the growing demand for fresher, healthier packaged food. Noice has partnered with 40+ local kitchens and manufacturers across India to curate a diverse product lineup, including artisanal breads, biscuits, sweets, juices, sodas, paneer, fresh batters, and traditional Indian snacks.

The launch of Noice comes just months after Swiggy formally exited its previous private-label food business. Industry experts suggest that this move signals Swiggy's shift in focus, as the company doubles down on its core food delivery and Instamart quick-commerce verticals while building new in-house consumer brands like Noice to differentiate on quality and freshness in the crowded marketplace.

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