Home / Business and Economy / Sneaker Craze Continues: Nike, Adidas, and Lululemon Top 2025 Holiday Wish Lists
Sneaker Craze Continues: Nike, Adidas, and Lululemon Top 2025 Holiday Wish Lists
15 Aug
Summary
- Luxury brands like Gucci and Dior popular with kids as young as 4
- Beauty/skincare brands like Drunk Elephant gaining ground with teen girls
- US parents expected to spend $548 on kids/teen gifts in 2025, up from $461 in 2024
As of August 2025, American kids and teens have a strong appetite for popular sneaker and apparel brands. According to a recent survey, Nike, Air Jordan, and Adidas remain universally sought-after, while Lululemon and Levi are also gaining ground in the lifestyle category.
The data also reveals that luxury fashion labels like Gucci and Dior are appearing on wish lists of children as young as 4 years old. In the beauty and skincare realm, brands such as Drunk Elephant and e.l.f. are gaining popularity among girls aged 9 to 18.
This holiday season, US parents are expected to spend an average of $548 on gifts for their kids and teens, a significant increase from $461 last year. Additionally, one in three young consumers are requesting fandom-related items, reflecting their digital-centric lifestyles and interests in shows, games, and online creators.
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The survey findings suggest that social media is the top influencer on teen wish lists at 44%, though the fandom trend is also gaining ground at 40%. Brands will need to stay top-of-mind for all shoppers, as nearly 50% of parents plan to start their Christmas shopping before November.
