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Reborn Coffee Explores Blockchain-Based Digital Assets to Boost Treasury and Customer Engagement
18 Aug
Summary
- Reborn Coffee reviewing blockchain-based digital asset strategies
- Assessing use of regulated digital assets for treasury, payments, and customer engagement
- Signed $1M licensing deal to launch retail operations in South Korea
As of August 18th, 2025, Reborn Coffee Inc., a California-based specialty coffee chain, has announced that it is exploring the use of blockchain-based digital assets to strengthen its financial practices and customer engagement. The company's CEO, Jay Kim, stated that this review reflects Reborn's push for "forward-looking, responsible treasury practices" aimed at bolstering its financial foundation.
In a separate development, Reborn Coffee has recently signed a $1 million licensing deal with Reborn Korea Co., Ltd. to launch retail operations in South Korea, the world's third-largest coffee-consuming country on a per capita basis. The flagship store is set to open this fall in Seoul's Gwanghwamun district, featuring a café, roasting lab, training center, and office space with rooftop views of historic landmarks. Following the flagship opening, Reborn Korea plans to expand to additional locations in Gwangjin, Nami Island, and Bundang, with nationwide expansion to follow.
Reborn emphasized that no agreements have been made regarding the use of digital assets, and any such plans would require board approval and full compliance with U.S. Securities and Exchange Commission rules. The company's move to explore blockchain-based strategies and its international expansion, particularly in the lucrative South Korean market, reflect its efforts to innovate in both financial management and global growth.
