Quick Commerce Firms Slash Prices to Lure Festive Shoppers

As the festive season approaches, quick commerce firms in India are rolling out aggressive discounts across a wide range of products to attract price-conscious shoppers and increase their share of the seasonal spending.

Platforms are offering discounts of up to 70% on select items such as dry fruits, chocolates, ethnic wear, and low-value electronics. Industry executives reveal that the discounts are at least 30 percentage points higher than last year, particularly on daily essentials, staples, and personal care products.

This shift in strategy marks a departure from the traditional focus on groceries and everyday necessities. Quick commerce players are now pushing long-tail categories that were once the domain of larger e-commerce giants. By doing so, they aim to capture the impulse-driven festive demand and leverage the convenience of hyperlocal delivery.

Analysts suggest that the competitive intensity in the quick commerce space is driving platforms to adopt more targeted and data-driven discounting strategies. They are expected to use AI-based demand forecasting and real-time dashboards to optimize promotions, with a sharper focus on categories like snacks, personal care, and gifting.