Home / Business and Economy / Maharashtra Revives Closed Liquor Units, Introduces Grain-Based MML Brand
Maharashtra Revives Closed Liquor Units, Introduces Grain-Based MML Brand
9 Aug
Summary
- Maharashtra government allows grain-based liquor production
- Aims to generate additional revenue of around ₹3,000 crore
- Permits closed and underutilized liquor units to run at full capacity
As of August 9th, 2025, the Maharashtra government has taken steps to boost its liquor revenue by allowing the production of grain-based liquor and reviving closed or underutilized potable liquor licensee (PLL) units.
According to a government order issued last week, the state has introduced a new category of liquor called Maharashtra Made Liquor (MML), which will be an exclusive brand produced within the state. The MML, made from grains, will be priced at ₹148 for 180 ml and have an alcohol strength of 42.8% by volume.
The aim of this move is to bridge the price gap between country liquor and Indian Made Foreign Liquor (IMFL). The government expects this initiative to generate an additional revenue of around ₹3,000 crore.
Furthermore, the order permits the 22 defunct PLL units and 16 that currently operate only as retailers to run at full capacity. Of the 70 PLL units in the state, only 32 are currently manufacturing liquor, with 10 of them producing 70% of the IMFL in Maharashtra.
This is not the first time the state has attempted to promote grain-based liquor. In 2007, a similar scheme was launched by the previous Congress-NCP government, but it was later scrapped following objections from activists and a stay by the Bombay High Court.
