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Luxury Hotels Upgrade Resorts to Attract Affluent Travelers
6 Aug
Summary
- Hyatt, Marriott and other chains offer all-inclusive perks at resorts
- Guests enjoy private delivery of meals, butler-drawn baths, and no room service fees
- Resorts aim to lure affluent travelers seeking exclusive experiences

In August 2025, leading hotel chains are making significant upgrades to their all-inclusive resorts in a bid to lure more affluent travelers. Hyatt, Marriott, and others are now offering a range of exclusive amenities and services at their luxury properties.
At a resort in Playa del Carmen, Mexico, one guest recently experienced the new level of service. Their oceanview suite came with a private delivery closet, allowing them to receive their order of eggs Benedict, bacon, and French toast without a hefty room service charge. The night before, a butler had drawn a relaxing bubble bath in the balcony's soaking tub while the guest dined at a nearby French restaurant.
These types of personalized, high-end experiences are becoming the new norm at upscale all-inclusive resorts. Hotel executives hope that by providing such exclusive perks, they can attract a growing segment of affluent travelers seeking a truly luxurious vacation.