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Luxury Brands Expand Footprint in India's Booming Branded Residences
7 Aug
Summary
- Major hotel chains like Marriott, ITC, Wyndham, and Radisson exploring branded residence opportunities in India
- Sector projected to grow 60% in next 5 years, driven by demand from HNWIs and NRIs
- Brands leveraging hospitality expertise to offer premium residential experiences
As of August 2025, India's branded residences market is experiencing a surge in activity, with several major hospitality players exploring opportunities across the country. Marriott International, ITC Hotels, Wyndham Hotels & Resorts, and Radisson Hotel Group are among the companies actively pursuing branded residence projects in India.
The demand for luxury, service-oriented living, particularly from high-net-worth individuals (HNWIs) and non-resident Indians (NRIs), is fueling the growth of this sector. Industry experts estimate that India's branded residence market is projected to grow by 60% over the next five years, as brands leverage their hospitality expertise to offer premium residential experiences.
Some key developments include Marriott International's plans to expand its branded residence portfolio across India, including the launch of a Westin Residences project expected to be the biggest globally under the brand. Radisson Hotel Group is also examining opportunities in markets like Jaipur and Goa for branded residences, aiming to integrate hotel-grade services into premium residential living. Additionally, international lifestyle brands that have found success in West Asia are now pursuing opportunities in India, further diversifying the market.
