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L'Oréal Weathers Slowdown, Posts 3.7% Q2 2025 Sales Growth
29 Jul
Summary
- L'Oréal's Q2 2025 sales rose 3.7% on a like-for-like basis
- Emerging markets and China were key growth drivers
- Company expects beauty market growth to continue in next two quarters
In the second quarter of 2025, L'Oréal, the world's largest beauty company, reported a 3.7% increase in like-for-like sales, a significant acceleration from the 2.6% growth in the first quarter. This performance was driven by the ongoing strength in emerging markets, a slight rebound in mainland China, and a gradual recovery in North America, which more than offset the expected slowdown in Europe.
For the first half of 2025, L'Oréal's sales reached 22.47 billion euros, up 3% on a like-for-like basis, despite a 1.9% negative impact from currency fluctuations. The company's net profit excluding non-recurring items also increased by 1% in the first half.
L'Oréal's CEO, Nicolas Hieronimus, attributed the company's success to a gradual improvement in the global beauty market's growth, as well as the early success of the group's beauty stimulus plan, which includes key product launches. The company's various divisions, including Professional Products, Dermatological Beauty, Consumer Products, and Luxe, all reported positive like-for-like sales growth in the first half of the year.
Looking ahead, L'Oréal expects the beauty market's growth to continue over the next two quarters, and the company is poised to benefit from its upcoming major product launches, including new Prada for men and first Miu Miu fragrances.
