Home / Business and Economy / Kraft Heinz Unveils Tomato Ketchup Smoothie in Collaboration with Smoothie King
Kraft Heinz Unveils Tomato Ketchup Smoothie in Collaboration with Smoothie King
7 Aug
Summary
- Kraft Heinz launched HEINZ Tomato Ketchup Smoothie with Smoothie King
- KHC's share price increased 4.52% in the past month
- Kraft Heinz faces challenges in sustaining long-term growth
In a surprising move, Kraft Heinz has recently launched the HEINZ Tomato Ketchup Smoothie in collaboration with Smoothie King. This innovative venture marks Kraft Heinz's bold entry into the beverage sector, underscoring the company's commitment to quality and consumer engagement.
Over the past month, Kraft Heinz's (KHC) share price has experienced a 4.52% increase, aligning with broader market trends as major indices like the S&P 500 and Nasdaq also posted gains. This positive share price trajectory is likely attributed to the company's dividend declarations, share buybacks, and its partnership with Live Nation.
Despite the recent share price increase, Kraft Heinz has faced underlying challenges in sustaining long-term growth. Over the past five years, the company's total return has declined by 3.34%, underperforming both the US market, which saw a 22.4% increase, and the US Food industry, which experienced a 12% decrease.
Looking ahead, the partnership with Smoothie King could potentially boost consumer engagement and diversify Kraft Heinz's revenue streams. Analysts project the company's revenue to grow by 1% annually, with earnings improving to US$3.5 billion by 2028. However, the company continues to grapple with a high level of debt and weak core market performance, presenting challenges that investors should carefully consider.
