Home / Business and Economy / Jaguar Land Rover CEO Exits Amid Tariff Woes and Jaguar Brand Overhaul
Jaguar Land Rover CEO Exits Amid Tariff Woes and Jaguar Brand Overhaul
31 Jul
Summary
- Jaguar Land Rover CEO Adrian Mardell is retiring after 3 years as CEO
- JLR grappling with higher US tariffs and Jaguar's electric-only brand revamp
- Company withholding profit guidance due to tariff uncertainty
As of July 31, 2025, Jaguar Land Rover (JLR) is undergoing a significant transition, with the announcement of CEO Adrian Mardell's retirement after 3 years in the role and 35 years with the company. This change comes as JLR, the maker of luxury SUVs like the Range Rover and Land Rover, grapples with the financial impact of higher US tariffs and a controversial makeover of the Jaguar brand.
The company, owned by India's Tata Motors Ltd., has decided to withhold profit guidance for the current financial year, citing the ongoing uncertainty surrounding the US tariff situation. JLR, which does not have any manufacturing facilities in the US, had previously paused shipments to the country in April 2025 following the initial tariff announcements, before resuming exports this month.
Adding to JLR's challenges, the company's plans to transform Jaguar into an electric-only brand have received intense criticism. Jaguar is currently not producing any new vehicles as it prepares to launch its revamped lineup. The CEO role has also seen recent changes at several other major European automakers, including Renault, Stellantis, and Volvo.
Despite these headwinds, JLR's parent company, Tata Motors, reported better-than-expected profits in the last quarter, with a 32% increase in pretax profit at the British unit. However, JLR's revenue decreased by 2.5% to £7.7 billion. The company will now look to other regions, including the UK and newer markets, to mitigate the impact of the higher tariffs.
