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Italian Car Sales Slide 5% in July as Stellantis Suffers 13% Drop
1 Aug
Summary
- New car sales in Italy fell 5.11% year-on-year in July 2025
- Market leader Stellantis saw sales slide around 13% year-on-year
- Chinese automaker BYD enjoyed almost tenfold growth in sales
According to data from the Italian transport ministry, new car sales in Italy fell by 5.11% year-on-year in July 2025, indicating a persistently weak market in the European Union's third-largest economy.
The total sales in July 2025 stood at 118,493 vehicles. Market leader Stellantis, whose brands include Fiat, Jeep, and Peugeot, suffered an even bigger sales slide of around 13% year-on-year. However, the Franco-Italian automaker's market share edged up to 25.8% from 24.55% in June 2025.
Fiat remained Italy's most popular car brand, followed by Toyota-Lexus and Volkswagen. Interestingly, Chinese automaker BYD enjoyed an almost tenfold growth in sales, from 205 units in the previous period to 1,967 units in July 2025, overtaking the historic Italian brand Alfa Romeo, which sold 1,953 cars last month.
The persistent weakness in the Italian car market and the struggles of the country's leading automaker, Stellantis, suggest ongoing challenges for the industry. Meanwhile, the surge in sales for the Chinese brand BYD highlights the changing dynamics in the Italian automotive landscape.
