Indian Automakers Accelerate Global Expansion with New EV and SUV Launches

As of August 30th, 2025, India's leading automakers are making bold moves to expand their global footprint. In the past month, three major developments have occurred on the car export front.

On August 26th, Maruti Suzuki announced that its first all-electric car, the eVitara, will be exported to more than 100 countries, in addition to being sold in the Indian market. This marks a significant milestone for the Indo-Japanese carmaker, which has seen its passenger vehicle exports grow by 17.6% in the last financial year.

Meanwhile, on August 20th, Tata Motors re-entered the South African market, the continent's biggest car market, with the launch of four new models. This move comes as the homegrown automaker seeks to strengthen its presence in international markets, having contributed just 2,847 units to India's total passenger vehicle exports of 7,70,364 units in the previous fiscal year.

Joining the global expansion drive, Mahindra & Mahindra showcased four concept SUVs - Vision.T, Vision.S, Vision.SXT, and Vision.X - on August 15th, designed for both right-hand drive and left-hand drive markets. While Mahindra is India's second-largest carmaker, it currently ranks eighth in the country's passenger vehicle export rankings, having exported 15,743 units in the last financial year.

Analysts suggest that both Tata Motors and Mahindra have a long way to go in building their global brand reputation, as Indian automakers are still in the process of establishing themselves in mature international markets. However, the growing alignment of Indian consumer preferences with global standards, as well as the country's increasing participation in bilateral trade agreements, are creating new pathways for these homegrown manufacturers to target developed markets.