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Google Dominates Global Web Traffic, Yandex Lags Behind
18 Aug
Summary
- Google holds 19.63% of global web traffic
- Yandex, Russia's top platform, has only 0.68% share
- Ozon, VK, and Dzen also present in global rankings

According to the latest data from August 2025, Google continues to reign supreme in the global web traffic landscape, commanding an impressive 19.63% share. In contrast, Yandex, the leading Russian platform, has only managed to secure a 0.68% share, ranking 13th in the Similarweb global rankings.
The stark disparity in market dominance between the two tech giants is a testament to Google's unparalleled reach and influence. While Yandex has established itself as the top platform within Russia, it has struggled to gain significant traction on the global stage, trailing far behind the industry juggernaut.
Interestingly, other Russian platforms such as Ozon, VK, and Dzen have also made their presence felt in the Similarweb rankings, indicating a growing digital ecosystem within the country. However, their market shares pale in comparison to the overwhelming dominance of Google, which remains the undisputed leader in the global web traffic arena.